The Peddling of ‘Soft Power’ in Africa

China’s increasing state-backed media presence in Africa has stoked fears among Western observers. But current evidence shows the plan to increase Chinese soft power through official outlets who portray the Asian giant in a positive light has had limited impact. Instead, it is Africa’s rapidly evolving landscape of digital technology that offers Chinese media influence the most room for growth. The African continent—a major destination for China’s Belt and Road projects, international trade, and private businesses—is at the forefront of this effort.

SOURCE: Quartz Africa

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