“My Biggest Goal is to Make Africa Proud” – Tiwa Savage

Universal Music Group (UMG) has signed an exclusive global recording agreement with Nigerian singer-songwriter Tiwa Savage, the company announced on Thursday (May 2). Under the terms of the deal, Savage’s future music will be released by UMG in over 60 countries worldwide. Born in Lagos, Nigeria, Savage started as a backup singer for artists such as Mary J. Blige and George Michael before attending Boston’s prestigious Berklee College of Music on scholarship. Several of her recent singles, including “Mr Lova Lova” ft. Duncan Mighty and “Tiwa’s Vibe,” have hit No. 1 on charts across Africa, making her one of Afrobeats’ biggest stars. She’s also carved out a career as a successful songwriter, including for American artists such as Kat DeLuna (“Push Push”) and Fantasia (“Collard Greens & Cornbread”). In 2018, Savage won best African act at the MTV European Music Awards (EMAs), making her the first woman to receive the honor. In December of last year, she was handpicked by Coldplay lead singer Chris Martin to perform at the Global Citizen Festival in Johannesburg, South Africa. She also performed at Jay-Z’s Made in America Festival in Philadelphia in 2017. “It’s an amazing time for Nigerian music right now,” Savage told Billboard in an interview last year. “I’m proud to be part of a growing movement that is influencing mainstream and pop culture globally. [Artists] like Fela [Kuti] paved the way for artists like me to stand on this platform. Much of music’s origin stems from the motherland, so it was only a matter of time before the spotlight fell on Africa.” 

SOURCES: BILLBOARD

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