Jumia Execs Talk Listing and the Legacy they Want to Create

It’s been a remarkable couple of weeks for Jumia, the largest e-commerce operator in Africa, as it made tech history by listing on the New York Stock Exchange. The company’s initial public offering has been lauded as game-changing in African tech circles especially given previous concerns about a lack of exits for investors in tech startups as well significant operational challenges in e-commerce across the continent. Quartz Africa spoke to Sacha Poignonnec, co-founder and chief executive of Jumia, to discuss the company’s operations across African markets, the possible impact of its landmark initial public offering and the sustained debate over the company’s identity. “When we started the business, we were a group of founders and there were a lot of people working for Jumia and the last thing we were wondering was “where are you from?” and “what’s the color of your skin?” It was just about being a bunch of entrepreneurs believing we can make this work. Our goal and dream is to bring the e-commerce business to the African consumer and African seller and that’s what we do. This is our exclusive focus.”


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