Kenyan innovators are betting on digital technologies to attract young people to an agriculture industry that currently is dominated by an aging population. With a 98 percent mobile phone penetration, the cellphone is proving to be an important source of extension services in areas where such resources are not available. As a young girl in central Kenya, Peninah Wanja witnessed firsthand the challenge of raising cattle without professional help. She came up with DigiCow, a mobile phone application that offers expert advice to farmers and allows them to keep up-to-date records on their cows. The app is an example of how technology can be used to bridge the knowledge gaps in the farming sector, while at the same time, ensuring food security. To deal with issues of illiteracy, DigiCow has a voice-based service — which Wanja says has proven helpful to the older farmer. Eighty percent of Kenya’s population is made up of small-scale farmers, according to the World Bank.