Emboldened Female African Designers Call for a Fashion Overhaul

Africa has become a hub for designers unafraid to create fashion statements embellished in colors as bold as the continent’s sunsets and in prints as culturally rich as its people. Their designs are cat-walking across runways both at home and around the world from New York to London to Tokyo. Despite its budding international fame, the African fashion industry has long ways to walk before “made in Lagos” rings the same as “made in Paris.” For the meantime, the paucity of internal and external investment is a barrier frustrating attempts to move forward. In recent times, African fashion has not just dipped its toes but fully plunged into the world’s fashion scene. Anisa Mpungew, a Tanzanian designer and creator of Loin Cloth & Ashes, says “Africa is not afraid of patterns and colors, that’s the one thing we do in our sleep, so we use it to be louder amongst our foreign friends.” According to the African Development Bank, the Rwandan government established a “foundation to establish garment factories and boost the textile and fashion industries.” As governments across the continent follow Rwanda’s steps and begin to esteem the fashion industry, they need to invest in the skills and qualifications of their people. Fashion programs such as LISOF School of Fashion in South Africa and Vogue Style School of Fashion and Design in Ghana need to be in abundant supply, not scarce, across Africa. Furthermore, governments across the African continent should set quotas on the import of second-hand clothing from the West.

SOURCES: SHE LEADS AFRICA

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