East Africa’s Buy Local Campaign

The East African Community (EAC) has introduced policies for the establishment of special fashion days and weeks in the region. Officials say the declarations would enhance local consumption of East Africa-made products and enhance our productive capacity in the textile sector. However, the initiative has been greeted with mixed reactions. While some residents welcome the idea of wearing of new locally made attires, others claim that their prices are much higher (compared to imported used clothes), which discourage buyers. The latest declarations will be implemented in all EAC member states – Rwanda, Uganda, Kenya, Tanzania, Burundi, and South Sudan. And the annual fashion week will be hosted in all member states on a rotational basis each year.


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