Building a Strong Ethical Fashion Brand that Promotes African Craftsmanship

Chioma Ogbudimkpa is a sustainability advocate and a Green Champion. She incorporates sustainability into her fashion brand, while still maintaining fundamental design principles. “There are several ways I have built in ethical fashion principles in my processes, including using recyclable paper packaging, ensuring minimal waste, ethical production processes and fusing sustainable materials.” She has been actively involved in the ‘Going Green’ Initiative from the YALI Network since 2015. She started her entrepreneurship journey with the launch of her women’s wear label, Redbutton in 2017 to explore her creative side. Following this, Chioma has received a seat at the table of various local and international platforms; she is a ‘She Leads Africa’ (SLA) Accelerator beneficiary of 2017, a 2018 Tony Elumelu Entrepreneur and the winner, Creative Business Cup Nigeria 2019. She will be representing Nigeria at the Global Creative Business Cup in Denmark this July. She’s also an alumnus and beneficiary of the Nigeria Creative Enterprise (NICE) program 2019 powered by the British Council.

SOURCES: SHE LEADS AFRICA

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