Safaricom, is considering buying a stake in Ethiopia’s telecoms monopoly under a privatization plan. The company joins many other mobile operators like Orange, MTN, Etisalat, Zain and Vodafone with interest in Ethio Telecom. Acquiring a stake by Safaricom would be a much easier solution for the company than starting afresh and setting up its own telecommunication company. The rigorous process of buying land, constructing buildings, recruiting staff and growing its brand in the Ethiopian market is time-consuming and hectic. Not to mention competing for users with the dominant Ethio Telecom. With a subscriber base of 44 million, Ethio Telecom makes Ethiopia the largest single-country customer base in Africa. This figure, coupled with Ethiopia’s fast-growing mobile market, is an attraction for global investors.
SOURCE: VENTURES AFRICA